Euro Dogs DGM — Building a digital home for a mission that matters
How Synkronix helped bring Euro Dogs DGM's mission to life online through thoughtful website design, digital experiences and purpose-led marketing.
- Client
- Euro Dogs DGM
- Industry
- Nonprofit / Animal welfare
- Services
- Website design, digital marketing, SEO
- Region
- UK / Romania
An important mission deserved a stronger digital presence.
Euro Dogs DGM rescues abandoned dogs in Constanța, Romania. Its main website is written for a Romanian audience.
To reach supporters in the UK, the charity needed a separate front door: a site in English, with donations in pounds, that explains the work clearly and makes it easy to help from a thousand miles away.
The aim: help a UK visitor understand the mission, trust it and act on it, in a few minutes, on any device.
- 01
A professional identity
First impressions decide whether supporters trust a charity.
- 02
Accessible information
Clear answers on who they are and how they work.
- 03
Clear fundraising journeys
A simple route from caring to donating.
- 04
Mobile-friendly content
Visitors from social media arrive on their phones.
- 05
Compelling rescue stories
Real dogs, real names and real journeys.
- 06
Online discoverability
Being found by UK people searching to help.
- 07
Trust & transparency
Showing exactly where donations go.
More than a website. A digital platform for change.
A charity website design and development project, paired with a social media launch that sends supporters to it.
A UK website built on Squarespace
Designed and developed by Synkronix at eurodogsdgm.org.uk (opens in a new tab).
- UK-focused experienceWritten for UK supporters, with donations in pounds (£).
- Custom page designsHome, Our Mission, Meet Our Dogs, Our Projects, Donate, Where Donations Go and Contact.
- A distinctive design systemAn arch "doorway home" motif, editorial serif type and a navy and cream palette.
- Donation-focused navigationA "Donate Now" button in the header on every page.
- Dog storiesRescue dogs presented with their names, photos and stories.
- Mobile responsiveEvery layout designed for phone, tablet and desktop.
- On-page SEOUnique titles and meta descriptions, plus clear headings on every page.
- Trust pagesContact, privacy policy and accessibility statement.
A UK social media launch
New Facebook and Instagram presences for UK supporters, linking back to the website.
- Facebook & Instagram launchEuro Dogs DGM UK pages created and launched.
- UK audience messagingContent written for supporters in the UK.
- Website-led calls to actionPosts that send people to the dogs, the donation page and the transparency page.
- Measured from day oneLaunch-week results taken directly from Meta Insights (below).
Opportunities identified Not yet delivered
- Short-form rescue Reels
- Awareness campaigns
- Campaign landing pages
Explore the live website.
Genuine screenshots of eurodogsdgm.org.uk. Pick a page, then switch between desktop and mobile.
Homepage: the mission, a rescue story and clear routes to help.Open this page on the live site (opens in a new tab)
Taking the mission beyond the website.
The social launch had one job: introduce UK supporters to real rescue stories and bring them to the website, where they can learn more and donate.
Real Meta Insights screenshot. Visit the page (opens in a new tab)
Real Meta Insights screenshot. Visit the profile (opens in a new tab)
Launch week, measured
Verified · Meta InsightsSource: Meta Insights for the Euro Dogs DGM UK Facebook page and Instagram account. Period: first 7 days after launch. Limitations: brand-new pages with no earlier period to compare against. Meta rounds views, doesn't separate organic and paid reach, and link clicks aren't donations.
Build awareness
Introduce the charity to UK audiences.
Establish trust
Consistent branding that matches the website.
Tell real stories
Named dogs and genuine rescue journeys.
Drive to the website
Posts point to the next step on the website.
Nonprofit web design, done with care.
User experience
A clear structure that answers a supporter's questions in order: who are you, who are the dogs, how can I help, where does my money go?
- Seven focused main pages
- Consistent navigation and calls to action
Responsive design
Every page was designed and tested for phones as well as tablet and desktop, because visitors from social media arrive on their phones.
- Full-width buttons that are easy to tap
- Readable text and portraits that aren't awkwardly cropped
Donation journeys
Fundraising website design that helps people give with confidence: suggested amounts in pounds, a choice of one-off or monthly giving, and a dedicated page explaining where donations go.
- "Donate Now" in the header on every page
- A transparency page that supports the ask
Storytelling
Individual dogs get room to be seen, with large portraits, their names and short stories that turn a cause into a connection.
- Dedicated Meet Our Dogs page
- Rescue projects explained on Our Projects
Search visibility
Clear headings, descriptive content and internal links between pages. Each page also has its own search title and description written for UK searches.
- Unique SEO titles and meta descriptions
- Pages linked so visitors and Google can follow the journey
Help abandoned and rescued dogs in Romania. Discover Euro Dogs DGM UK, meet our rescue dogs, explore our projects and support their care.
Support abandoned and rescued dogs in Romania. Your donation helps Euro Dogs DGM provide food, veterinary treatment, shelter and essential animal care.
From first audit to launch.
Discovery & strategy
Audited the existing site's pages, links and content to find what UK supporters were missing.
Brand & website planning
Defined the "doorway home" concept, palette, type and page structure.
Design & development
Designed and built each page in Squarespace, tested on phone, tablet and desktop.
Content & marketing
Used the charity's real dog photos and stories, and launched UK Facebook and Instagram.
Launch & optimisation
Added SEO titles and descriptions, trust pages and launch-week measurement.
Built with purpose. Designed for what comes next.
What was completed, kept separate from what was measured.
UK website live
eurodogsdgm.org.uk, designed and built by Synkronix.
Custom pages
Home, Mission, Dogs, Projects, Donate, Where Donations Go and Contact.
Dog & project stories
Real dogs and rescue projects given their own space.
Donation pathways
Donations in pounds, one-off or monthly, plus a transparency page.
Social launch
UK Facebook and Instagram, linking back to the website.
242 link clicks in week one
From Meta Insights, first 7 days after launch.
Euro Dogs DGM's rescue and adoption work is the charity's own achievement. We don't count it as a result of our work. Their main Romanian website, eurodogsdgm.com (opens in a new tab), is separate from this project.
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Services: Web design in Hampshire · Digital marketing · SEO