Concept Project: Boutique Fitness Studio
Self-initiated redesign concept — Web Design, Brand Identity
1 — Quick Facts
Client: Concept Project
Industry: Fitness & Wellness
Tools Used: Squarespace
2 — The Challenge
Boutique fitness studios often have real energy in person but a flat, generic presence online. Most rely on templated sites that could belong to any gym — stock photography, unclear class structures, and pricing pages that don't actually help a visitor choose a plan.
For this concept project, I set out to answer a specific question: how might a boutique studio's website feel as high-energy and confident as walking into the gym itself, while still making it effortless to book a class or pick a membership?
3 — The Solution
Subheading text block with the Solution copy we wrote (the bullet list: Hero, Find Your Format, Meet Your Coaches, Membership, Final CTA)
Follow immediately with a Gallery Block showing actual screenshots from your build:
Hero section screenshot
"Find Your Format" section (the 3-class-card layout)
"Meet Your Coaches" section (all 3 coaches)
"Membership" section (3-tier pricing)
If you want to be more dynamic, you can also embed the walkthrough video here instead of/alongside static screenshots — Squarespace supports native video embeds via a Video Block
5 — The Results
Reduced the page to a single clear path to conversion, with a consistent CTA style repeated at every key decision point
Solved a real usability issue mid-project — rebuilt a duplicate-pricing membership section into three clearly differentiated plans
Replaced generic "meet the team" filler with three distinct, credible coach profiles
Tested the layout across both desktop and mobile views
Refined the color system through multiple iterations, landing on a palette where every color serves a clear purpose